With COVID-19 restrictions, wildfire impacts and other challenges in this new travel landscape, a good content plan can be the foundation of your recovery efforts.
Jen Anderson, Senior Editor at MEDIAmerica, and Mo Sherifdeen, Global Integrated Marketing Director at Travel Oregon, spend an hour discussing content strategy. Hear how to develop a content marketing plan and get tips (and tricks) on editorial content to promote your business or destination. You’ll leave this session knowing how to create a content strategy for your organization, the types of content that resonate with travelers, and what Travel Oregon is looking for in a story. Learn how to get on our radar for future round-ups, itineraries and trip ideas – plus how to pitch your ideas. (Hint: It’s further in advance than you might imagine.)
Completing this course will help you:
- Develop a strategy for your own content creation
- Create a marketing plan for your business
- How to develop content that can be featured on Travel Oregon
Who is the course for?
Travel destinations in search of better reach, and ideas around how to talk with consumers who might be thinking about their next travel destination.