Demystification of the Green Economy

Welcome to the Cannabis Industry Entrepreneurship Course brought to you by the NW Native Chamber.

The cannabis industry is growing at an unprecedented pace, opening up a world of opportunities for professionals, entrepreneurs, and advocates. This course is designed to provide you with a comprehensive understanding of the cannabis landscape—from its historical roots to the latest developments and future trends. You’ll gain insight into the complexities of the cannabis economy, uncover key areas for business growth, and learn how to navigate the unique regulatory challenges this industry presents.

Through our curriculum, we’ll demystify the industry, clear up common misconceptions, and equip you with the knowledge and confidence to participate meaningfully. You’ll explore a range of business opportunities within the cannabis sector, and gain tools to evaluate which paths best align with your goals and strengths. From lab testing to marketing, compliance to transportation, the cannabis industry offers a variety of sectors ripe for innovation and growth.

Our course is divided into three core modules:

1. Demystification: You’ll begin with an introduction to the cannabis industry, its history, and the key players who shape it. We’ll address common fears and misconceptions, providing you with the foundational knowledge to confidently engage in the cannabis economy. You’ll also explore market analysis techniques and identify the broad spectrum of business opportunities available.
2. Engaging: Next, we’ll dive into the regulatory and operational aspects, covering essential legal and taxation considerations, compliance requirements, and risk management strategies. We’ll provide you with real-world case studies to help you understand the challenges of navigating federal, state, and local laws. Through group exercises, you’ll collaborate to brainstorm practical solutions to these challenges, laying the groundwork for a legally sound and efficiently run business.
3. Flourish: Finally, we’ll look at how to integrate and adapt your business within the cannabis market, focusing on branding, marketing, and customer engagement strategies. We’ll explore networking resources, industry events, and finally work through some customer personas to get started on your entrepreneurial journey.

By the end of this course, you’ll be well-prepared to seize business opportunities in the cannabis sector and contribute to this dynamic, evolving industry. Whether you’re an entrepreneur, a professional, or simply curious about the cannabis space, this course will empower you with the insights and skills to thrive in the Green Economy.