You Are The Brand

The Benefits of Your Business

Your Executive Summary

Introduction

Measure Your Mission

Define Your Market

Learn From Your Competition

Reaching Your Market

Introduction to Making Money

Understanding Profit

The Budget

Run Rate and Unit

Prices and Practices

Introduction to Managing Money

Setting Up Systems

Monitoring Money

Best Practices

Introduction to Managing and Monitoring

Being Your Own COO

Setting and Monitoring Goals

Keeping the Business Running

Introduction to Media and Messaging

Your Brand Plan

People Who Are Your Market

Content That Attracts

Introduction to My Mentors, My Team

Identify the Help You’ll Need

Where to Find Help

Experts, Networking, Hiring

Introduction to Money To Grow

Funding Needs

Sources and How to Access

Types and Sources of Capital

Asking For Money