How to Ask for Money

Entrepreneur, Gregg Semler pulls no punches in this clear-eyed overview on how to ask for money. He has spent his entire career as an entrepreneur and venture capitalist, and asking for money has been a constant. He has raised over $100 million and knows what he’s talking about. His biggest tip? Embrace it.


Course Materials

Download Gregg’s fundraising activity spreadsheet.

In this episode you’ll learn about:

  • The art of asking for money, and why an entrepreneur needs to embrace it as a lifelong commitment.
  • What simple tools you can use when asking for capital.
  • How asking for money is a “numbers game” and how to make that work for your business.
  • When and how to ask family and friends for capital.
  • What to say in the fundraising meeting.
  • How to build a solid network with intention.
  • What is a solid process when approaching someone for funding – before, during, and after the inteask.
  • How to integrate criticism into your pitches.
  • What to include in the pitch – slide deck content, business plan, and key questions.
  • What’s the best story to tell, and how to find it.
  • How to create momentum.  The first, second, and third investors, are the hardest.  
  • How to get people to commit, to rally funding, and to share your wins.
  • What’s the magic number? What should you shoot for in the first few months?
  • What your “Use of Proceeds” should include so that potential investors can understand and get excited about their dollars going to a specific thing that will cause the company to gain. How to create urgency.
  • What’s the single most important thing to say in a fundraising ask?  
  • What follow up reporting and communications are important? What timing is best?
  • How should you answer the question, “What’s keeping you up at night?”
  • What’s going to make you stand out among everyone clamoring for someone’s money?
  • How to start an investor conversation at a tradeshow or investor event.

Course Materials

Download Gregg's fundraising activity spreadsheet.

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