Demystification of the Green Economy

Week 1: The Demystification of the Green Economy
Introduction
9 Topics
Activity: Introductions
Learning Objectives
Introducing: Savina Monet
Introducing: Jackson McCormack
Introducing: Derek Evans Morales
Introducing: Courtney Moran
Key Terms
State Classified Integration
The US Drug Policy
Topic 1: The History of Cannabis
11 Topics
Our Historical Connection
Our Human Connection
Prohibition and Stigmatization
Criminalization
The Drug War and Illicit Markets
Activity: Cannabis Stories
California FTW
Recreational Legalization
Oregon’s Recreational Legalization
The 2018 Farm Bill
One Plant – Two Legal States
Topic 2: The Current State of the Cannabis Market
18 Topics
Two Markets: Marijuana and Hemp
Testing and Product Integrity
Marijuana Product Opportunities
Marijuana Flower
Marijuana Concentrates
Marijuana Edibles
Marijuana Topicals
Marijuana Transdermals and Orals
Marijuana Peripherals
Hemp Product Opportunities
Hemp Defined
Hemp Nutrition
1 of 2
Topic 3: Business Opportunities in Cannabis
8 Topics
An Opportunity for All
Plant Touching and Ancillary Services
Ancillary Services: Security
Ancillary Services: Accounting
Ancillary Services: Branding and Design
Ancillary Services: Other Examples
Your Place on the Wheel
Activity: Envision Your Success
WEEK 2: ENGAGING THE GREEN ECONOMY
Introduction
17 Topics
Federal Regulations on Cannabis
Tribal Sovereignty and Cannabis
Sovereign Flex
Activity: What is Missing?
Federal Cannabis Policies
The Challenges of 280E
Rescheduling Marijuana
SAFE Banking Act
State Based Regulations
Cannabis Labeling Requirements
Cannabis Medical Qualifications
Cannabis Sales Limits
1 of 2
Topic 1: Regulatory Compliance and Licensing
9 Topics
Staying Compliant
OLCC Marijuana License Types
Hemp Certification
Tracking Cannabis Products
Cannabis Product Categorization
Cannabis Testing
The Aspergillus Incident
ORELAP Accreditation
Tax Payments and Certificate of Compliance
Topic 2 Business Operations and Risk Management
6 Topics
State Taxation
Oregon’s Marijuana Tax Structure
Workers Compensation
SAIF
Other Forms of Insurance
Agents and Brokers
Topic 3: Benchmarks and Inspiration
6 Topics
Case Study: Hemp Best
Case Study: Rose City Laboratories
Case Study: Wyld
Case Study: Q’Anapsu
Case Study: Nabis
Activity: Plan Your Roadmap
WEEK 3: INTEGRATION AND ADAPTATION
Introduction
3 Topics
Retail Sales
Ancillary Impact
Activity: The Story We Tell Ourselves
Module 1 Branding and Marketing Strategies
9 Topics
Activity: Identifying Your Target Market
Market Segmentation
Activity: Slicing Up Your Market
Cali Sober
Communication Channels
Social Enterprises
Gorilla Rx
Creating Ripples in the Market
Activity: Benchmarking
Module 2 Resources and Networking
6 Topics
In the Know
Industry Publications
Industry Associations
Trade Groups
Business Development
Industry Policy
Module 3 Strategic Analysis
7 Topics
Activity 1: Define Intentions
Activity 2: Gain Insights
Activity 3: Create the Template
Activity 4: Build Your Personas
Activity 5: Test Scenarios
Activity 6: Put Them on the Wall
Venture Forth
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Topic 1: The History of Cannabis

Demystification of the Green Economy Topic 1: The History of Cannabis

In order to explore the cannabis industry in its current state, we have to understand how we got here.  Let’s take a quick historical trip through time to help us understand the context needed to make informed decisions when entering the cannabis industry.

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