Creating Ripples in the Market

Think for a moment how social enterprises double as a way to do good in the community AND a marketing engine for your business.  A company with a mission to give back to the community that buys from it, ensures that the market they serve looks favorably upon that organization.  Indigenous and tribal nations inherently look at their missions in this way. By taking care of their members, citizens, and surrounding communities, they ensure that the people come first and that effort is reciprocated through positive relationships and increased commerce.

When considering your approach to your market, it is important that we do not repeat the mistakes of the past. There are many many stories in every community about how cannabis in all its various forms, impacted the people who will be your market.  When we speak to these communities with our eyes open, and our intentions to right some of those wrongs, we can look at capitalist ventures in a different light.  Organizations like Gorilla Wellness are showing us how a cannabis brand and dispensary can be an engine for good in the community. Just like the concept of Cali Sober, which reframes cannabis as an alternative to addictive products on the market, we can create conversations and interactions with our customers that have far reaching effects. 

SOURCE: https://www.driveresearch.com/market-research-company-blog/cannabis-marketing-strategies/