OVERVIEW
Native-Led, Story Driven. This program is a unique business development course led by Native entrepreneurs working here in Oregon. Each of the eight workshops begins with their own story, and these stories drive the program. Each offers personal and professional insights into the work of launching and running a business as a Native entrepreneur.
This program begins on 2/28 and ends on 4/25.
COMPLETING THIS COURSE WILL HELP YOU:
- Have a greater understanding of your business and how to talk about it.
- Market your business appropriately
- Establish your financial statements, including your run rate and budgets
- Manage your revenue through best practices.
- Set acheivable goals and manage timelines for success.
- Create compelling content that will help bring new customers.
- Create teams from your peers who can help you acheive success.
- Understand how to raise money and apply it to where it is most needed.
WHO IS THE COURSE FOR?
Entrepreneurs and Small Businesses intent on understanding what it means to run a business.
Course Content
Week 1 – My Mission, Myself – Spring 2023
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5 Topics
Course Introduction
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Pilot Your Purpose
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What is Your Market
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Business Entities/Structures
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The Importance of the Executive Summary with Ed Davis
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Week 2 – My Brand – Spring 2023
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4 Topics
What is Your Brand – Spring 2023
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The Benefits of Your Business – Spring 2023
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Your Executive Summary – Spring 2023
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Measure Your Mission – Spring 2023
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Week 3 – Making Money – Spring 2023
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6 Topics
Define Your Market – Spring 2023
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How to Better Serve Your Market – Spring 2023
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Reaching Your Market – Spring 2023
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Ed Davis: Identify Your Market
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Ed Davis: Market Analysis
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Homework: Watch Understanding Price and Value with Mikailah Thompson
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Week 4 – Managing Money – Spring 2023
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5 Topics
Understanding Profit – Spring 2023
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The Budget – Spring 2023
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Run Rate and Unit – Spring 2023
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Prices and Practices – Spring 2023
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Setting Up Systems – Spring 2023
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Week 5 – Managing and Monitoring – Spring 2023
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5 Topics
Best Practices – Spring 2023
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Monitoring Money – Spring 2023
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Being Your Own COO – Spring 2023
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Setting and Monitoring Goals – Spring 2023
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Keeping the Business Running – Spring 2023
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Week 6 – Media and Messaging – Spring 2023
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6 Topics
Your Brand Plan – Spring 2023
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People Who Are Your Market – Spring 2023
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Content That Attracts – Spring 2023
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Content That Connects Spring 2023
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Ed Davis on Scale
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Homework: Business Photography
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Week 7 – My Mentors, My Team – Spring 2023
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3 Topics
What Help You’ll Need – Spring 2023
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Where to Find Help – Spring 2023
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Experts, Tabling, and Networking – Spring 2023
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Week 8 – Money To Grow – Spring 2023
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5 Topics
Funding Needs – Spring 2023
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Your Current Assets – Spring 2023
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Types and Sources of Capital – Spring 2023
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Asking For Money – Spring 2023
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Native Professionalism
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Homework: Executive Summary
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Homework: Sample Budget
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Homework: Create Linkedin Profile
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Final Presentation – Spring 2023
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