Back to Course

Demystification of the Green Economy

0% Complete
0/0 Steps
  1. Week 1: The Demystification of the Green Economy

    Introduction
    9 Topics
  2. Topic 1: The History of Cannabis
    11 Topics
  3. Topic 2: The Current State of the Cannabis Market
    18 Topics
  4. Topic 3: Business Opportunities in Cannabis
    8 Topics
  5. WEEK 2: ENGAGING THE GREEN ECONOMY
    Introduction
    17 Topics
  6. Topic 1: Regulatory Compliance and Licensing
    9 Topics
  7. Topic 2 Business Operations and Risk Management
    6 Topics
  8. Topic 3: Benchmarks and Inspiration
    6 Topics
  9. WEEK 3: INTEGRATION AND ADAPTATION
    Introduction
    3 Topics
  10. Module 1 Branding and Marketing Strategies
    9 Topics
  11. Module 2 Resources and Networking
    6 Topics
  12. Module 3 Strategic Analysis
    7 Topics
Lesson Progress
0% Complete

We are at the end of week 1, and we have taken a tour of cannabis’ history, emerging medical and industrial research, and uses in both industrial and medicinal applications.  Next week, we will hear about some of the game changing industry leaders who are changing policy at both the state and national level, as well as expanding their businesses in a big way.  Let’s take some time to envision your success with an exercise.

Close your eyes and imagine great success for your business in the cannabis industry over the next 5 years.  In fact your business is so successful, the Oregonian is going to write a front page article about you.

What do you want your article to say?

Is your company’s growth and success due to your savvy marketing and branding that connected to consumers in a specific niche?  Or was it a community focused business, and you used your success to build lasting positive change.  Did you stand as an example to other peers in the industry because of your business practices, or was your focus on customer service and mentoring the reason for your explosive growth.  Start at the end.  This is your opportunity to define your success – create the story you want to tell and next week, or in the online discussion forum, we are going to share these visions and dreams in order to make them a reality. 

When you are ready, please share your story here.