Demystification of the Green Economy
-
Week 1: The Demystification of the Green Economy
Introduction9 Topics -
Topic 1: The History of Cannabis11 Topics
-
Topic 2: The Current State of the Cannabis Market18 Topics
-
Two Markets: Marijuana and Hemp
-
Testing and Product Integrity
-
Marijuana Product Opportunities
-
Marijuana Flower
-
Marijuana Concentrates
-
Marijuana Edibles
-
Marijuana Topicals
-
Marijuana Transdermals and Orals
-
Marijuana Peripherals
-
Hemp Product Opportunities
-
Hemp Defined
-
Hemp Nutrition
-
Hemp Medical and the CB's
-
Hemp Textiles
-
Hemp Plastics
-
Hemp Construction
-
Hemp THC
-
You Get The Idea
-
Two Markets: Marijuana and Hemp
-
Topic 3: Business Opportunities in Cannabis8 Topics
-
WEEK 2: ENGAGING THE GREEN ECONOMYIntroduction17 Topics
-
Federal Regulations on Cannabis
-
Tribal Sovereignty and Cannabis
-
Sovereign Flex
-
Activity: What is Missing?
-
Federal Cannabis Policies
-
The Challenges of 280E
-
Rescheduling Marijuana
-
SAFE Banking Act
-
State Based Regulations
-
Cannabis Labeling Requirements
-
Cannabis Medical Qualifications
-
Cannabis Sales Limits
-
Cannabis Purchase Limits
-
Canabis Delivery
-
Cannabis Data Regulations
-
City Opt Out List
-
Cannabis Licensing
-
Federal Regulations on Cannabis
-
Topic 1: Regulatory Compliance and Licensing9 Topics
-
Topic 2 Business Operations and Risk Management6 Topics
-
Topic 3: Benchmarks and Inspiration6 Topics
-
WEEK 3: INTEGRATION AND ADAPTATIONIntroduction3 Topics
-
Module 1 Branding and Marketing Strategies9 Topics
-
Module 2 Resources and Networking6 Topics
-
Module 3 Strategic Analysis7 Topics
We are at the end of week 1, and we have taken a tour of cannabis’ history, emerging medical and industrial research, and uses in both industrial and medicinal applications. Next week, we will hear about some of the game changing industry leaders who are changing policy at both the state and national level, as well as expanding their businesses in a big way. Let’s take some time to envision your success with an exercise.
Close your eyes and imagine great success for your business in the cannabis industry over the next 5 years. In fact your business is so successful, the Oregonian is going to write a front page article about you.
What do you want your article to say?
Is your company’s growth and success due to your savvy marketing and branding that connected to consumers in a specific niche? Or was it a community focused business, and you used your success to build lasting positive change. Did you stand as an example to other peers in the industry because of your business practices, or was your focus on customer service and mentoring the reason for your explosive growth. Start at the end. This is your opportunity to define your success – create the story you want to tell and next week, or in the online discussion forum, we are going to share these visions and dreams in order to make them a reality.