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Demystification of the Green Economy

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  1. Week 1: The Demystification of the Green Economy

    Introduction
    9 Topics
  2. Topic 1: The History of Cannabis
    11 Topics
  3. Topic 2: The Current State of the Cannabis Market
    18 Topics
  4. Topic 3: Business Opportunities in Cannabis
    8 Topics
  5. WEEK 2: ENGAGING THE GREEN ECONOMY
    Introduction
    17 Topics
  6. Topic 1: Regulatory Compliance and Licensing
    9 Topics
  7. Topic 2 Business Operations and Risk Management
    6 Topics
  8. Topic 3: Benchmarks and Inspiration
    6 Topics
  9. WEEK 3: INTEGRATION AND ADAPTATION
    Introduction
    3 Topics
  10. Module 1 Branding and Marketing Strategies
    9 Topics
  11. Module 2 Resources and Networking
    6 Topics
  12. Module 3 Strategic Analysis
    7 Topics
Lesson Progress
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Nabis is a distribution platform for cannabis products in California and Nevada. By utilizing their skills in computer programming Vince and Jun were able to create a cannabis distribution and deliver company

  • Pivot to Cannabis:
    • In 2017, with the California cannabis market legalization, Lee saw a chance to enter an underdeveloped market with potential for significant impact.
    • His exposure to cannabis culture in California challenged his prior perspectives on the plant, making him recognize its role in personal wellness and social connection.
  • Nabis Founding and Growth:
    • Lee co-founded Nabis with Vince Cordero, initially handling both coding and driving deliveries.
    • Nabis started with a straightforward service promise: delivering cannabis products reliably and professionally, targeting a previously loosely regulated market with challenges in logistics.
    • Product-market fit was quickly realized, as deliveries grew from five per week to twenty in just weeks.
  • Market Presence and Scale:
    • Nabis now distributes 20% of cannabis products in California, moving $1 billion worth of products annually with a team of 350.
    • They developed proprietary software to handle logistics, addressing the unique needs of the cannabis industry, which faces regulatory challenges and limited access to off-the-shelf logistics solutions.
  • Challenges and Perseverance:
    • Initial capital came from friends and family, as traditional investors avoided cannabis due to regulatory risks.
    • The company had to convince banks and large investors over time as they grew, with VCs increasingly seeing cannabis as a lucrative market opportunity.
  • Vision and Entrepreneurial Drive:
    • Lee sees Nabis as only the start of his entrepreneurial journey and aims to tackle other complex, large-scale problems in the future.
    • His message emphasizes the value of venturing outside one’s comfort zone to make a substantial impact, regardless of one’s background.

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