Demystification of the Green Economy

Week 1: The Demystification of the Green Economy
Introduction
9 Topics
Activity: Introductions
Learning Objectives
Introducing: Savina Monet
Introducing: Jackson McCormack
Introducing: Derek Evans Morales
Introducing: Courtney Moran
Key Terms
State Classified Integration
The US Drug Policy
Topic 1: The History of Cannabis
11 Topics
Our Historical Connection
Our Human Connection
Prohibition and Stigmatization
Criminalization
The Drug War and Illicit Markets
Activity: Cannabis Stories
California FTW
Recreational Legalization
Oregon’s Recreational Legalization
The 2018 Farm Bill
One Plant – Two Legal States
Topic 2: The Current State of the Cannabis Market
18 Topics
Hemp Medical and the CB’s
Hemp Textiles
Hemp Plastics
Hemp Construction
Hemp THC
You Get The Idea
2 of 2
Topic 3: Business Opportunities in Cannabis
8 Topics
An Opportunity for All
Plant Touching and Ancillary Services
Ancillary Services: Security
Ancillary Services: Accounting
Ancillary Services: Branding and Design
Ancillary Services: Other Examples
Your Place on the Wheel
Activity: Envision Your Success
WEEK 2: ENGAGING THE GREEN ECONOMY
Introduction
17 Topics
Federal Regulations on Cannabis
Tribal Sovereignty and Cannabis
Sovereign Flex
Activity: What is Missing?
Federal Cannabis Policies
The Challenges of 280E
Rescheduling Marijuana
SAFE Banking Act
State Based Regulations
Cannabis Labeling Requirements
Cannabis Medical Qualifications
Cannabis Sales Limits
1 of 2
Topic 1: Regulatory Compliance and Licensing
9 Topics
Staying Compliant
OLCC Marijuana License Types
Hemp Certification
Tracking Cannabis Products
Cannabis Product Categorization
Cannabis Testing
The Aspergillus Incident
ORELAP Accreditation
Tax Payments and Certificate of Compliance
Topic 2 Business Operations and Risk Management
6 Topics
State Taxation
Oregon’s Marijuana Tax Structure
Workers Compensation
SAIF
Other Forms of Insurance
Agents and Brokers
Topic 3: Benchmarks and Inspiration
6 Topics
Case Study: Hemp Best
Case Study: Rose City Laboratories
Case Study: Wyld
Case Study: Q’Anapsu
Case Study: Nabis
Activity: Plan Your Roadmap
WEEK 3: INTEGRATION AND ADAPTATION
Introduction
3 Topics
Retail Sales
Ancillary Impact
Activity: The Story We Tell Ourselves
Module 1 Branding and Marketing Strategies
9 Topics
Activity: Identifying Your Target Market
Market Segmentation
Activity: Slicing Up Your Market
Cali Sober
Communication Channels
Social Enterprises
Gorilla Rx
Creating Ripples in the Market
Activity: Benchmarking
Module 2 Resources and Networking
6 Topics
In the Know
Industry Publications
Industry Associations
Trade Groups
Business Development
Industry Policy
Module 3 Strategic Analysis
7 Topics
Activity 1: Define Intentions
Activity 2: Gain Insights
Activity 3: Create the Template
Activity 4: Build Your Personas
Activity 5: Test Scenarios
Activity 6: Put Them on the Wall
Venture Forth
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Hemp Plastics

Demystification of the Green Economy Topic 2: The Current State of the Cannabis Market Hemp Plastics
Please go back and watch the video for the previous lesson.
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