Demystification of the Green Economy
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Week 1: The Demystification of the Green Economy
Introduction9 Topics -
Topic 1: The History of Cannabis11 Topics
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Topic 2: The Current State of the Cannabis Market18 Topics
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Two Markets: Marijuana and Hemp
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Testing and Product Integrity
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Marijuana Product Opportunities
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Marijuana Flower
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Marijuana Concentrates
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Marijuana Edibles
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Marijuana Topicals
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Marijuana Transdermals and Orals
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Marijuana Peripherals
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Hemp Product Opportunities
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Hemp Defined
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Hemp Nutrition
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Hemp Medical and the CB's
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Hemp Textiles
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Hemp Plastics
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Hemp Construction
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Hemp THC
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You Get The Idea
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Two Markets: Marijuana and Hemp
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Topic 3: Business Opportunities in Cannabis8 Topics
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WEEK 2: ENGAGING THE GREEN ECONOMYIntroduction17 Topics
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Federal Regulations on Cannabis
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Tribal Sovereignty and Cannabis
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Sovereign Flex
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Activity: What is Missing?
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Federal Cannabis Policies
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The Challenges of 280E
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Rescheduling Marijuana
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SAFE Banking Act
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State Based Regulations
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Cannabis Labeling Requirements
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Cannabis Medical Qualifications
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Cannabis Sales Limits
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Cannabis Purchase Limits
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Canabis Delivery
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Cannabis Data Regulations
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City Opt Out List
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Cannabis Licensing
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Federal Regulations on Cannabis
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Topic 1: Regulatory Compliance and Licensing9 Topics
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Topic 2 Business Operations and Risk Management6 Topics
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Topic 3: Benchmarks and Inspiration6 Topics
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WEEK 3: INTEGRATION AND ADAPTATIONIntroduction3 Topics
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Module 1 Branding and Marketing Strategies9 Topics
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Module 2 Resources and Networking6 Topics
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Module 3 Strategic Analysis7 Topics
First let’s define the term: Social Enterprise. A social enterprise is an organization or business that aims to achieve a social, environmental, or community-focused mission while also being financially sustainable. Unlike traditional businesses that prioritize profit, social enterprises balance social impact and revenue generation. Their profits are usually reinvested back into the enterprise or community, supporting activities that address social issues, such as poverty alleviation, environmental sustainability, or educational access.
Social enterprises are making a meaningful impact in the cannabis industry by combining profit-making with positive social impact. Here’s how they’re entering and shaping this emerging space:
- Equity and Inclusion Initiatives: Social enterprises often address racial and social justice issues within the cannabis industry, especially given the historical impact of cannabis criminalization on marginalized communities. Many enterprises advocate for restorative justice, offering resources and support to individuals affected by past cannabis convictions. They work to secure licenses for underrepresented entrepreneurs, sometimes through partnerships with state programs designed to increase diversity in cannabis business ownership.
- Sustainable and Ethical Production: With increasing consumer demand for eco-friendly options, social enterprises are also focusing on sustainable cultivation and production methods. These efforts include using renewable energy, implementing waste-reduction practices, and producing organic cannabis. By incorporating sustainability into their business models, these companies differentiate themselves in a crowded market and appeal to environmentally-conscious consumers. Many social cannabis enterprises engage directly with local communities. This might include creating jobs in underserved areas, investing in community development projects, or setting up programs for education and training in cannabis-related fields. By fostering local development, these enterprises contribute to economic growth and job creation where it’s needed most .
- Wealth-Oriented Products: Aiming to reframe cannabis’s image, some social enterprises focus on wellness, promoting cannabis products that target specific health concerns or enhance quality of life. For example, products formulated to aid sleep, reduce anxiety, or provide pain relief appeal to those who see cannabis as part of a holistic health approach. This not only broadens the appeal of cannabis but also aligns it with wellness trends, furthering mainstream acceptance .
- Education: Social enterprises often lead in consumer education, providing information on safe consumption, understanding dosage, and responsible use. They also advocate for broader cannabis reform, pushing for changes in policy to support equitable growth within the industry and lessen stigma around cannabis use.
These efforts reflect a growing understanding of the cannabis industry as a platform for both profit and purpose, with social enterprises driving the shift towards a more inclusive, sustainable, and responsible market.
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