Activity: Identifying Your Target Market

For our next activity, let’s try to work on identifying our target market.  By this point you should know if you want to work in the plant touching or ancillary space, and whether you want to deal with marijuana or cannabis.  This is going to cut down on the broad nature of the idea “Everybody could use my goods or services”.  

While this might be true, there are certainly people who are more likely to utilize the gifts you offer, and it might be more cost and time effective to focus on a smaller group of people that are the most likely to engage first.  

The first question is who?  Let’s say I am a lawyer, looking to add marijuana small businesses into my portfolio of clients.  Who would want to use my legal services?  Well, if I have worked with plant touching businesses previously, then certainly it opens up a whole host of clients along the supply chain.  But if we drill down, our next question might be what experiences would benefit this group of people?  What skill or talent am I bringing to the table that makes my services useful to this group.  If incorporation and legal structures was the work you were doing previously, then it is likely you will be better equipped to focus on new, and existing companies who are in a state of growth.  These decisions ultimately rest in your hands, but as we identify the skills you bring, the experience you have, and the intention of your work going forward, we need to identify the people that are going to be high priority targets for marketing.  Let’s take 20 minutes to assess.

Source: https://www.mediajel.com/blogs/medical-marijuana-marketing/

https://www.mediajel.com/blogs/cannabis-consumers

https://www.mediajel.com/blogs/medical-marijuana-marketing