Cali Sober

Now that we have a better picture of our market let’s think of some creative ways that other companies are getting the attention of their audience, and cultivating brand awareness and loyalty.  The term Cali Sober is starting to gain traction in many markets, with one brand even creating CBD and THC infused beverages to “Ride the Wave.”  But, what does Cali Sober mean? Let’s see what some of the marketing is currently defining this term as.

“What Does California Sober Mean?

Becoming California Sober isn’t for everyone, but it’s a great choice if you’re comfortable with using cannabis and want to avoid the harmful effects of alcohol and other substances. Here’s what you need to know if you’re considering this kind of commitment. The phrase California Sober refers to the concept of abstaining from all substances aside from marijuana. Most people who follow this kind of lifestyle will avoid alcohol and other mind-altering substances while still enjoying drinks, edibles, or vaping devices that contain THC.

The term is largely attributed to Demi Lovato’s song of the name about her struggles with alcohol, but it likely existed before the release of the song. Swapping alcoholic drinks for weed beverages, in particular, allows you to destress and have fun without the risks that come with alcohol.

Abstaining from alcohol is becoming popular because it has been proven to:

• Weaken the immune system
• Increase the risk of many types of cancer
• Cause or worsen digestive problems
• Damage the liver, pancreas, and more
• Create neurological complications for life
• Increase the chances of heart attack, heart disease, stroke, and more”

This approach is particularly resonant with younger generations and wellness-oriented consumers who value mindful consumption and seek alternatives to alcohol’s often negative physical and social effects.

Marketing campaigns for Cali sober consumers typically highlight cannabis as a more balanced option for relaxation and social enjoyment, free of hangovers and without the calories associated with alcoholic beverages. This messaging positions cannabis as a fit for wellness routines, daytime activities, and social gatherings, promoting it as a versatile, harm-reducing choice compared to alcohol. For instance, cannabis-infused beverages and low-THC products are marketed as safe, moderate ways to enjoy cannabis while still remaining in control, appealing to health-conscious consumers moving away from alcohol​.

Brands are also tapping into the cultural shift toward reduced drinking by aligning cannabis with other sober-living trends, such as Dry January and Sober October. This has allowed the Cali sober concept to expand as a lifestyle brand, reflecting a growing preference for substance moderation over abstinence, which has helped normalize cannabis in a wellness context and encourage wider social acceptance.

Source:

https://findwunder.com/guides/california-sober

https://blog.brightfieldgroup.com/cali-sober