Activity: Slicing Up Your Market
We have thought about our success, thought about some of the steps to achieve that success, and now identified a group of the customers we’d like to reach.
Let’s start developing segments of this market based on more personal details that you choose from. Do you want to divide up your consumers based on their behavior, cannabis usage, spending habits, economic standing, or another criteria?
Using your work on the previous activity, let’s take your target market and divide it up into segments that make sense for you and jot those down on a document of your own choosing. Take as long as you need, but be sure to think through measurements that make sense to you. If you plan to offer graphic design services, and your target market is retail shops, you could perhaps divide this market up by the size of the business:
- Single Owner Shops with 1 location (like Jackson with Natural Wonders)
- Single Owner Shops with Multiple Locations
- Corporate Retail operations with 1 location
- Corporate Chains
- Co-Operative Cannabis Dispensaries
As you make these lists, you can start to develop a plan on how to meet their individual needs, and those that are common to the market segment.
https://www.respectmyregion.com/cannabis-users-5-categories
Source: https://www.mediajel.com/blogs/medical-marijuana-marketing/