Week 1: The Demystification of the Green Economy
WEEK 2: ENGAGING THE GREEN ECONOMY
WEEK 3: INTEGRATION AND ADAPTATION

Module 1 Branding and Marketing Strategies

In topic one, we are going to continue our stories by identifying some of the ways to help them become a reality.  When establishing a brand and communicating it out into the world, mixed messaging and lack of planning can be your worst enemy.  Taking the time to think through who you want to talk to, how you are going to reach them, and what messages you want to tell is extremely important.  Let’s explore some of the ways you can get started.