Learning Objectives

In this course, our aim is to help you understand the cannabis industry in a variety of ways:

1. Understanding the history of cannabis and status as a controlled substance.
2. Overview of the status of legalization, and the artificial markets created by the state legalization model.
3. Addressing the growing ancillary opportunities in the Marijuana and Hemp business space.
4. Understanding industry best practices and lessons learned from fellow business owners.
5. Overview of tax and accounting related obstacles for businesses.
6. Gaining insight to branding and marketing strategies for cannabis related businesses.
7. Awareness of the risks associated with a cannabis associated business.
8. Talk through business strategies and techniques to get your name and services marketed.
9. Introduce the networking and business groups that can help you connect with your target market.

If this sounds like a plan, let’s meet our guiding voices in the next topic.